WeeTracker, a leading platform for news and insights on the African startup landscape, has recently published a comprehensive report on the promising growth of African ecommerce startups. The report highlights the tremendous potential that exists for online retail in the African continent, driven by rising internet penetration rates and a growing middle-class population. With a focus on major players like Jumia and Konga, as well as emerging startups like Mall for Africa and Kilimall, the report highlights the unique challenges these startups face, such as logistics and payment hurdles, as we